Los Angeles (ots/PRNewswire) – Bringing together two of the most powerful players and visionaries in their respective fields – premier Beverly Hills dermatologist Dr. Harold Lancer and celebrated radio personality, television host and producer Ryan Seacrest – today announced their exclusive partnership and new venture into the burgeoning men’s grooming category, launching a men’s skincare line in late 2016.
Dr. Lancer has long been a trusted source for effective skincare solutions and his first-class practice is a celebrated beauty destination for global patients and celebrity clientele alike. Among them, consummate believers of his philosophy and revolutionary products; possibly none more so than Ryan himself – a longstanding patient, revered friend and now business partner.
This dynamic pairing combines Dr. Lancer’s 30+ years of highly regarded expertise and innovation with Seacrest’s proven influence and discerning eye for style and trends. Both recognize and understand the growing demand for quality men’s products that deliver serious results. While the line will utilize the very principles of Dr. Lancer’s renowned Lancer Method, the new offerings will feature entirely original formulas that expertly navigate the specific skincare needs of men today.
“Over the years at my practice, I’ve seen an evolution in how men care about and for their skin,” says Dr. Lancer. “There is undoubtedly more of a consciousness within this demographic and a clear shift to more diligent maintenance. Men are more discerning about their regular grooming habits and products. Realizing this and their specific skincare priorities, it became more apparent we needed a targeted, effective line to address this category.”
“It’s no secret that guys are increasingly embracing the benefits and value of grooming, as well as openly talking about it,” adds Seacrest. “I’ve always credited Dr. Lancer with my own efforts to maintain a youthful appearance, leveraging his skincare regimen. So, when we talked about potentially launching this business together, it makes sense on every level.”
To Tracey Sameyah, CEO of Lancer Skincare, LLC, there was never a doubt the Lancer franchise would eventually include a men’s range. “We don’t believe any brand in this space is currently able to straddle male-centric skincare, cutting innovation and appeal to successfully address the male consumer of today. However, we strongly believe that the partnership between Dr. Lancer and Ryan is truly unlike any other. Backed by Dr. Lancer’s solid foundation as a world-renowned dermatologist, and Ryan’s incredible global reach, their vision for this emerging segment will be a game changer for the men’s grooming industry.”
Notes to Editors:
About Dr. Lancer:
Originally from Montreal, Québec Canada, Dr. Lancer spent his youth in Connecticut. He completed his undergraduate pre-medical studies at Brandeis University in Boston, Massachusetts and went on to receive his medical degree from the University of California, San Diego. He completed his residency at Harvard Medical School, a plastic surgery training program at the Tel Hashomer Hospital in Tel Aviv and on-going graduate experience in London at St. John’s Hospital for Diseases of the Skin. He returned to Southern California where he received his board certification in Dermatology in 1983 and began his Beverly Hills practice.
Today, he still keeps an active global patient base of over 30,000 people, including some of the world’s most beautiful and recognizable faces, all of whom trust in his expertise, cutting edge technology, and of course, his incredible skincare line.
About Ryan Seacrest:
Ryan Seacrest holds preeminent positions in broadcast and cable television, as well as nationally syndicated radio and local radio.
He is celebrated internationally as host of the top-rated primetime talent showcase “American Idol” on Fox. He is host and executive producer of ABC’s annual New Year’s eve program, “Dick Clark’s Rockin’ Eve with Ryan Seacrest.” He also has an agreement with NBCUniversal that includes on-air broadcasting and producing duties across the NBC and E! networks.
On radio, Seacrest is host of “On Air with Ryan Seacrest,” his market-topping #1 nationally syndicated LA morning drive-time show for iHeart Media’s 102.7 KIIS-FM, as well as a nationally-syndicated Top 40 radio show.
Seacrest launched Ryan Seacrest Productions (RSP) in 2006, which has since become an Emmy-winning entertainment production powerhouse creating unscripted, scripted and digital programming. RSP is currently producing the E! hit series “Keeping Up with the Kardashians” and spin-off “Kourtney and Khloe Take the Hamptons,” “Dash Dolls,” “Shahs of Sunset” on Bravo,” and “I Love Kellie Pickler” on CMT. RSP is also producing a scripted drama series for NBC, “Shades of Blue,” starring Jennifer Lopez. The company produced the Emmy Award-winning reality series “Jamie Oliver’s Food Revolution.”
As an entrepreneur, Seacrest has investments in media and entertainment companies including Civic Entertainment Group, a marketing services company, Pinterest, FlightCar, attn:, a news media company targeted at millennials, and Mobile System Security (MSS) through Seacrest Global Group. He has also made independent investments in DigiTour Media, an emerging media and entertainment company that creates and produces IRL (“in real life”) YouTube experiences in the form of concerts, the emerging wellness brand Headspace, as well as the cable network, AXS TV.
In the fall of 2014, he launched a men’s tailored clothing and accessories collection, Ryan Seacrest Distinction, at Macy’s. It has been the most successful menswear launch in more than a decade for the major retailer.
His philanthropic efforts are focused on youth-oriented initiatives, including serving as Chairman of The Ryan Seacrest Foundation and Honorary Chair of the Grammy Foundation. The Ryan Seacrest Foundation has opened nine broadcast media centers – Seacrest Studios – in pediatric hospitals in cities across the country. He is also on the board of the Los Angeles County Museum of Art (LACMA).
Catherine Tucker Willhoit
Catherine.Willhoit@halpernpr.com / +1-646-751-4651
Connie Tang Connie.Tang@halpernpr.com / +1-646-751-4652